Best CRO tool ever! Recommend everyone.
I'm using it on all of my websites and always suggest it to my clients to record the complete sessions of each visitor. It helps to …
Starting at $55 per month 5000 sessions
View PricingOverview
What is Smartlook?
Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic…
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Video Reviews
2 videos
Smartlook Creates A Window For The User To View & Then Understand Customer Interaction: User Review
02:31
Smartlook Allows For Host To Solve Website/App Error Through Monitoring User Experience: User Review
01:54
Pricing
Pro
$55
Cloud
per month 5000 sessions
Free
Free forever
Cloud
per month 3000 sessions
Enterprise
Custom pricing
Cloud
Entry-level set up fee?
- Setup fee optionalOptional
For the latest information on pricing, visithttps://www.smartlook.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Smartlook?
Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked events, and build conversion funnels. Data is seen on one central dashboard, which enables sharing and collaborating with colleagues. This is to support clear, data-driven decision-making for product managers, marketers, UX designers and developers, and help them improve each website and app by reducing churn rates, boosting conversions, identifying and fixing bugs, and improving UX.
Smartlook offers the ability to record users’ behavior in Unity games. The vendor states clients include Madfinger Games, MobilityWare, and Awesome Prototype.
Smartlook started in 2016 and currently boasts more than 2,800 paying organizations across the globe including companies like Paxful, Sky, Volvo, Vogue, Papa Johns, Miele, and Livestorm.
Smartlook Screenshots
Smartlook Videos
Smartlook helps analyze user behavior. It provides qualitative information that helps to understand in-depth what’s going on in apps and websites.
Smartlook: How Fitify uses Smartlook to understand their visitors.
Fitify is a workout app to lose weight, burn fat, build muscle & strength. Check out how Fitify uses Smartlook to understand their visitors.
Events introduction.
Events are essential for any kind of analysis. They show how users interact with content. Be it a page, video, button, pop-up window or a newly released SaaS feature. Events describes what needs to be changed to improve conversions.
Heatmaps introduction.
Heatmaps are a visual way of seeing aggregated data that shows what works and what doesn’t work. They show where people click and where they move their mouse, and how far they scroll on a page.
Smartlook SDK Recording.
This short video showcases some of the many features available for mobile app recording in Smartlook.
Smartlook Integrations
Smartlook Competitors
- Hotjar
- Mixpanel
- Heap
- Google Analytics
- Adobe Analytics
- Kissmetrics
- Webtrends Analytics
- Coremetrics / IBM Digital Analytics (discontinued)
- Crazy Egg
- Bloomreach Commerce Experience Cloud
- GoSquared
- Woopra
- StatCounter
- Amplitude Analytics
- Mouseflow
- Inspectlet
- SessionCam (discontinued)
- Lucky Orange
- Jaspersoft
- VWO
- Contentsquare
- Siteimprove
- UserReplay
- Medallia Digital Experience Analytics
- SeeVolution
- Appsee Mobile App Analytics
- Twilio Segment
- Flurry Analytics
- data.ai
- Localytics
- Adjust by AppLovin
- Mobivity
- Kochava
- CleverTap
- Fullstory
- Matomo (formerly Piwik)
Smartlook Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | Global |
| Supported Languages | English |
Smartlook Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 40% |
| Mid-Size Companies (51-500 employees) | 40% |
| Enterprises (more than 500 employees) | 20% |
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Reviews and Ratings
(300)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Smartlook has proven to be an essential tool for marketing departments and website developers looking to maximize their ROI and improve customer engagement. Users have gained valuable insights into visitor behavior through Smartlook's qualitative analytics, allowing them to address glitches and bugs on their websites and make them more user-friendly. The data provided by Smartlook has been widely shared across companies, enabling them to identify website issues and improve their marketing efforts. Smartlook's powerful features, such as recording video visits, building click maps and heatmaps, and creating sales funnels based on triggered events, have helped users solve debates about customer interactions with website tools, leading to increased conversion rates.
In addition to marketing, Smartlook has proven its worth in various other areas. It has been crucial in understanding visitor behavior on case-law database websites and improving user understanding through tutorials. It has also been instrumental in optimizing websites by identifying missing parts, areas where visitors stop, and the best parts that keep their attention. For small businesses, Smartlook is an essential tool for optimizing websites, identifying trouble areas, and creating a great customer experience. Users across different roles within organizations have seen major improvements in user experience and customer service initiatives through the valuable insights provided by Smartlook.
Web developers have found immense value in using Smartlook to gather feedback from clients, understand how they use websites, and identify any problems they may encounter. The software has also helped identify issues and pain points within apps, leading to informed decision-making and better solutions. With its ability to provide complete and relevant information about navigation, clicks, and behaviors, Smartlook helps users maximize conversions and make informed decisions for UX optimization.
Overall, users highly recommend Smartlook for organizations looking to better understand user needs, identify website issues, and improve services. It has been used across different departments to gain insights into different parts of products and track user behavior. From optimizing website performance to analyzing user interaction with websites, Smartlook proves to be a valuable tool for driving website and business decisions.
User-Friendly Interface: Users have consistently praised the user interface of Smartlook, with many stating that it is very user-friendly and intuitive. Several users have mentioned that the interface allows them to easily interact with the platform and perform tasks efficiently. The intuitive nature of the user interface has made it easy for users to navigate through different features and functionalities.
Valuable Filtering Options: A significant number of reviewers have appreciated the ability to filter user session recordings and heatmaps in Smartlook. This feature has allowed them to focus on specific behaviors or actions and gather valuable insights. Users liked how they can easily filter and drill down into specific interactions or areas on their websites, enabling them to closely analyze certain metrics or customer behaviors.
Convenient Data Sharing: Another common positive aspect highlighted by users is the easy share functionality of Smartlook. Many customers found it convenient to share important data, findings, and insights with their team members or stakeholders using this feature. This capability enables effective collaboration within teams and helps ensure that everyone involved has access to relevant information for decision-making purposes.
Confusing User Interface: Users have found the user interface of the product to be challenging to navigate and understand, resulting in difficulties when trying to complete tasks. They have mentioned that certain features are not intuitive and it takes time to figure out how to perform specific actions.
Unhelpful Customer Support: Some reviewers have expressed frustration with the lack of helpfulness from customer support. They have reported receiving unresponsive or unsatisfactory assistance when encountering issues or seeking clarification. Users have mentioned long response times and difficulty reaching a resolution for their problems.
Limitations in Free Version: Users have mentioned that the free version of the tool has certain restrictions. For example, they are unable to create funnels and adjust the playback speed of sessions without upgrading to a paid plan. This has been seen as a limitation for those looking for more advanced functionalities without having to pay for them.
Users commonly recommend trying Smartlook to analyze customer experience and understand user behavior on websites. They suggest using the tool to gain insights into user journeys and solve hidden problems. Additionally, users recommend Smartlook for various website roles, including website owners, designers, and programmers. Many users consider it a must-have tool for anyone who wants to improve their website or blog's performance and create a better user experience. With its affordability compared to competitors, Smartlook is a valuable tool that provides a comprehensive view of users and websites.
Attribute Ratings
Reviews
(1-25 of 29)Companies can't remove reviews or game the system. Here's why
January 26, 2022
Fast setup and easy to use screen recording tool
We use Smartlook regularly to find user behaviors. A mixture of google analytics and Smartlook is a perfect combination for us. Google analytics helps in terms of page views, click events, user flows, etc. While Smartlook helps to generate heatmap, what the user is doing exactly on each and every page. We also use it in case of debugging or in case of MVP/usability testing.
- Screen Recording
- Heatmap Generation
- Recording of iframe or embeded content
- Multi device recording of the same user
October 27, 2021
Smartlook Web
We use 2 separate instances of Smartlook; mobile and web. This review is specific to the web portion as there are differences between using the mobile and the web versions. My mobile review is on G2. I work closely with our customer affinity, support departments and QA departments to verify bugs. When we're working on improving features or new features we look at Smartlook to gather feedback from how people use our website. The best thing that Smartlook has over FullStory is that it tracks specific JS errors. This has been super helpful to see how many customers are seeing specific errors.
- You can search specific JS errors and get notifications.
- Dashboards are pretty good.
- I really like the funnels although I wish we had more but they cost.
- I feel nickel and dimed with the events and funnels.
- We came from sessions being 30 mins of inactivity and now it's 5-10 mins. Session count has gone up significantly which we weren't prepared for.
- Recording playback isn't as clean and maneuverable like FullStory.
October 22, 2021
We can visually analyse user behavior
We use Smartlook to analyze user behavior on the web, tracking how users browse and interact with websites. We value the visualization of browsing down to the level of one specific user.
- Visualization.
- Online tracking.
- Free account.
- Heatmaps.
- Recording of user interactions.
- Browsing stored records.
- Records categorization.
- Permanent storage.
October 22, 2021
Excellent tool, very useful for those who want to start quantitatively tracking the navigations on their website
Smartlook is our central tool when making UX optimization decisions for our landings through A / B Testing. It provides complete and relevant information about navigation, clicks and behaviors that help us maximize conversion. It is used by both the marketing area, to define the contents that it places in each section of the web, and the programmers, to understand the flows of use of the products and improve the experience.
- Click tracking.
- Heatmap for mobile experience.
- Website viewing percentage.
- It is not easy to understand what data the heatmaps are built with.
October 21, 2021
Fair price and superior customer care
Smartlook is currently being used in 2 countries and their e-commerce departments. It is not accessible to everyone across the whole organization, but employees are free to request access. Based on job positions the current users are project managers and some developers, all part of the internal IT department.
- Showing live recording of customers currently interacting with the website.
- Stitching together recording from different sessions but from the same user.
- Overall very user friendly UI.
- Rage click tracking - it incorrectly assumes customers are rage clicking even though they are just checking different terms & conditions.
October 21, 2021
Great App Analytics Tool
We looked to Smartlook when Google Analytics was falling short. I needed to create custom funnels and filters for web and apps and Smartlook was the best solution for my needs. The sales staff was wonderful and accommodating when I was trying out the platform and the customer support agents held my hand while I learned Smartlook in depth. They made it easy for my employees to learn and now our entire team is a Smartlook expert. Smartlook also makes it easy for the consumer with many plans and custom plans to fit every need.
- Mobile app analytics.
- Heatmaps.
- Custom filters.
- Behaviors.
- They need a solution to follow app to website.
- An easier way to send videos.
- AI to help slog through all the videos.
October 21, 2021
Smartlook Review
Score 9 out of 10
Vetted Review
Verified User
We have been using Smartlook from the very beginning. It helps us to analyze the website by how customers are engaging with it and helps us to make better decisions in terms of marketing. They offer a lot of features which help us to analyze the website performance even the recording is so clear and they will tell us how and where the user is going and their behavior, and it helps us to make our product better.
- Recording.
- Funnel creation.
- Heatmaps.
- Sources combination.
- GA 4 support.
- Apps recording should be easy setup.
October 21, 2021
Smartlook a very good choice for your business.
We use Smartlook mainly at [the] marketing department for heatmaps and to check the behaviour of customers on our website and to see if they encounter any problems from the recordings. [The] best thing for us is that we can create a heatmap from the past so it's ready immediately and the recordings.
- Heatmap.
- Recording.
- Instant heatmap creation.
- Some kind of webinar to explain all features.
- We use only what we need, but I guess there is more to explain.
October 21, 2021
Smartlook, a user-friendly interface which enables you to see how users interact with your website's content
Smartlook is a very useful tool that we use in conjunction with Google Analytics. We are a non-profit organization that offers an online platform for users to "make money do good" and invest in various good causes ranging from community projects to renewable energy. How users engage with our platform is crucial, especially as we have recently relaunched the site. Smartlook enables me to see what content users interact with, what the drop-off points on registration or investment funnels are, and it even picks up error messages. That information is displayed as either heatmaps or session recordings. The whole company has used that information to modify our platform to enhance our conversion rates. It's a simple tool with great features and the share functionality enables me to easily pass along any findings I discover. The support I have received from Smartlook has also been first class too.
- Filterable user session recordings.
- Filterable user heatmaps.
- Easy share functionality.
- Easy funnel creation.
- I've requested the ability to segment by acquisition source, if possible.
August 25, 2021
Great for startups!
Smartlook is used by me as the sole developer of our website and marketing campaigns. Since we are a startup company Smartlook is providing us invaluable insight as to how our users interact with our website, landing pages, and sales funnels. It has helped me identify website issues on specific screen sizes.
- Smartlook has an awesome funnel visualization tool which is much easier to set up compared to Facebook and Google Analytics.
- Smartlook incorporates great filtering functionality to group your recordings for east processing.
- The free trial is loaded with functionality.
- Privacy issues with other countries are unclear (especially in Europe).
- Even though recordings are only kept for 30 days it would be useful if the old recording info is still available such as date and time.
- The assistant pop-ups are useful sometimes and annoying sometimes. It would like to be able to enable/disable them.
Score 9 out of 10
Vetted Review
Verified User
We use Smartlook to understand how users use our mobile apps. I believe it is a very useful tool to analyze the user journey, find problems, or issues that users are facing and improve the overall user experience. In our company, Smartlook is used by people from different departments to have insights on different parts of our products.
- Recording users' sessions.
- Filter recording based on user segmentation or events.
- Easy integration
- Sometimes the dashboard could be easier to understand.
- User heat maps are not so easy to use for unity apps.
June 02, 2021
SmartLook is good with just one con
Score 9 out of 10
Vetted Review
Verified User
I use Smartlook for both private and commercial websites connected to my account, and web development activity. I use it to detect how users browse our website.
- I can manage more websites from the same account
- Heatmaps are useful
- Also shows IP addresses and country data on the general interface.
- I really hate the capabilities of the trial version, there are not many features for those who can’t pay for the service or who would like to test it.
November 06, 2019
A casual review of Smartlook
Smarklook is being used by the marketing department only and we are using it to create heat maps so we can have a better understanding of our website"s user behaviors. Besides that, the tracking function is quite helpful as well. Being able to see how the users actually interact with our websites helps the marketing team develop the website into the next level.
- Heatmap function
- User behavior tracking
- Pricing is customizable and reasonable
- Should have connected with google analytic
- Should be able to tell the reference difference (like youtube ads and search ads)
- The free trial should seriously have more monthly session
November 06, 2019
The best UX data analizer
Smartlook is the perfect way to improve your conversions funnels, there is no other app that brings you the data like Smartlook. Easy to use, easy to install' and perfect to convert. The price is too low in comparison with the boost of your results.
- Low Price
- Optimization UX
- Focus in warnings
- A little difficult to install
- Poor Dashboard
- Missing mobile version
November 06, 2019
Smartlook creates invaluable insight for your new business
Smartlook has been implemented with website launch for tracking user behavior and website functionality. It is being used to check where traffic is coming from, what actions users are taking, what conversions are happening. It is also to check if the website is behaving as expected while the user is navigating through the site.
- It has been consistent with capturing data when a user visits the website. This is useful for cross-checking analytics data from other platforms. It shows the referral links and enough details about the session to be able to confirm the data is valid.
- It has filters that you can apply to recordings so that you can very quickly see which recordings belong to which marketing campaign or referral source.
- You can set up funnels to track conversions and then very easily click through to see those specific recordings.
- For the free or lower-level packages, the data is kept only for a limited time, i.e. 30 days, so there is the situation where you are implementing a marketing funnel that might take longer than 30 days and when you finally make a conversion you might want to see to complete history/path that your user took which lead them to finally make the conversion. In this situation, you will have missing recordings from their initial visits.
- Recordings are not made in all cases of traffic sessions. I would like to have more clarity/detail on why a specific session was not recorded. It would be great if Smartlook could confirm cases, where it could not record and explain that it was due to i.e. privacy setting/location/ session too short/ website, didn't load. This would help with troubleshooting possible issues on the website.
- They could have an option that while you are busy watching one recording, there is a quick button to go to the next recording so that you can more easily skip trough a few recordings.
October 09, 2019
Good experience and customer service
We use Smartlook for creating webpage heatmaps and recording visitor journey, in order to observe user behavior and increase conversion across the site.
- Able to create new heat-maps on the free plan.
- Nice interface.
- Great filtering.
- When creating visitor records, I want to be able to create filters so I can selectively record/not record certain range of users.
October 08, 2019
Great product to test your ideas.
I used Smartlook in the past when it didn't have many functions and was a step behind their competition. After using the trial, I switched to competition for a paid version, because it offered a better user interface and more functions. However! A few days ago, I have signed up for a trial version of SmartLook again and was VERY surprised by how they have evolved. They might even be better than the competition I switched to after all. I will definitely keep on using SmartLook for a few months now. Please keep on improving as you have! Thank you.
- Quick and easy setup.
- Many functions.
- Friendly user interface.
- Over-complicated pricing models.
October 08, 2019
Smartlook is a smart product.
Score 10 out of 10
Vetted Review
Verified User
I'm currently using the trial version of the app. I've used it before on another website and it's a fantastic product. It's amazing to be able to see what users do on your site and to better understand how you can make improvements. If you have not tried it, I highly recommend this app.
- Easy to setup
- Easy to use
- Fast results
- None
September 26, 2019
Understand your customers better
I currently use Smartlook in one department to understand all the benefits and then can resell those benefits to my customers. I really like to review the path of my visitors and the information that I need to change. With Smartlook I can know where I lost my visitors and where I have more of their attention. I already made some changes to my website to improve my visitor's experience.
- Show the path of your customers on your website. This leads to site improvements.
- You can see if they're browsing on desktop or mobile browsers.
- I like the funnels, because you can see if your customers require a lot of clicks before buying something or sending an email.
- The funnels are kind of difficult for me to navigate.
We use Smartlook for several of our projects as a solution to record the behavior of users on our websites.
It's a really good solution for:
It's a really good solution for:
- Recording video of the visit.
- Building click maps and heatmaps of the pages.
- Building sales funnels based on events that were triggered on the website.
- Make custom filters for the videos based on events, so you can segment videos you really need to watch.
- Recording video of the user's visits to a project website.
- Creating a heat map and click map for selected page on website.
- Creating custom events that allows to filter videos and watch only very important visits.
- Building sales funnels and track conversion and drops on every step.
- Providing analytics and custom reports to analyze visits.
- A trial version is available.
- No integration with Google Tag Manager to automatically implement custom events.
- No examples for code integration.
- No ready integration with CRM systems, you should build your own integration.
October 16, 2018
Perfect tool to improve your site
Score 10 out of 10
Vetted Review
Verified User
Smartlook helps us improve UX at our e-shop. Thanks to a better UX, the performance of the entire e-shop is increasing.
- Data for heatmaps or funnels can also be retrieved retrospectively.
- Smartlook records all site visitors not just a sample.
- Videos can be accelerated or skipped in parts where the user is inactive
- Nothing
- Is not free :-)
October 10, 2018
Look the way they look
Smartlook is something which I am using on multiple websites. Most of the sites are either personal or informational. Smartlook is a very good way to understand how people are reacting to your GUI and the website in general and helps you modify and plan your modules in a better way so that you have less visitor drop.
- Captures GUI from client end
- Less load on client network
- Stealthy
- I personally believe that having a free account is a good thing but it should come with less restrictions then it has right now.
- There should be some way to record the iframes as well if the iframes belong to the owner
September 25, 2018
See how users see you, as if you were watching Netflix !!!
We are using Smartlook mainly as a tool that allows us to know exactly what the client is seeing, to determine the "visual" causes of bounces, the user experience when using an online personalization form and in general the browsing patterns: when it enters the main window, when it enters the landing of models or the landing of products, or directly to the product window.
- It does not slow down the client's navigation. THIS IS VERY IMPORTANT!
- Watching a "live" recording is particularly useful to support a client who has problems at that moment.
- The reproduction of the videos is very fluid.
- The cost of the premium plan could be more accessible for companies like ours, which has a low budget for marketing and analytics issues.
- We have not reached the point of connecting with Google Analytics, but at the time we would like it to be as simple and flexible as possible.
September 21, 2018
Better find another solution
Score 1 out of 10
Vetted Review
Verified User
We tracked users with Smartlook for a few months. All our engineering team had access to the tool. We are a small team, so everyone could access it at any time. We were looking for solutions through which we can gain insight on our users' behaviour. Smartlook was one of the solutions we tried.
- Records most of the visits we are aware of and connects recordings based on users, not on sessions.
- Customer support is awful. The reps are not nice and requests are not treated well.
- Company's culture can be seen through interaction with anyone with Smartlook. It is toxic.
- Too pushy on a purchase. The freemium version was downgraded to a point that it cannot be used, just to force everyone to pay.
- Have I already mentioned customer support and culture? Horrible!
September 17, 2018
Crucial for conversions growth
We are running a case-law database and our company is still at the beginning. Therefore we need to see things like, where our visitors come from, where did they find us, and for what purpose are they visiting us. Our problem at the very beginning was that our potential customers didn't really know how to use our programme. We followed our visitors' behavior, and as a result a tutorial was made which now helps our visitors.
- It really shows your visitors' behavior on your website, it shows where do they hesitate, why do they leave the website, etc.
- Smartlook videos can help you notice a lot of new things, like problems or potential improvements. Sometimes, otherwise, you don't notice a bug on your website, because you do not really use it as much as your visitors.
- You can sort your videos based on what you are interested in. For example, I always want to see what our registered visitors do, so I sort my videos and see only visitors who were on the "sign in" page.
- I would really appreciate if I could change the name of a user, e.g. a. returning visitor, so I would always know it's him, without merging with some kind of database using API
- Free Smartlook is really slow-- you can't skip silent passages
- The listed referrer sometimes doesn't correspond with reality